DIGITAL MARKETING WORKSHOP

Workshop Overview;
The digital marketing workshop is essential for Business Owners, Directors, Managers, marketing professionals and business people. The workshop is designed to provide you with a comprehensive examination of tactics and strategies across digital marketing, social media marketing, mobile marketing, online adverts, web analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining clients/customers.

Content;
+   Overview of internet marketing
Trend – Past, Presence and Future
+   Social Networking marketing
Facebook marketing; Twitter marketing; Linked marketing; Google plus
+   Email marketing
Design, Implementation and Database
+   Content marketing
Video marketing with YouTube; Photo marketing
+   Public Relation marketing
Article marketing; Forum marketing; Blogging marketing; Link building;
+   Mobile Marketing
+   Online advertising
SEM, Google Adwords; Alternative Advert Ads; Facebook Ads; Classified adverts
+   Search Engine Optimization
On-page SEO; Off-page SEO
+   Affiliate marketing
+   Web Analytics (Understanding Google Analytic)
Whom to attend;
•   CEOs
•   Managing Directors
•   Executive Directors
•    Digital marketing agencies
•   Directors
•   Head of department
•   Marketing Executives
•   Media Executives
•   Online Marketing Professionals
•   Advisers of small, medium and fast growing enterprises (SMFEs)